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How To Direct A Voiceover

You’ll get so much more from the artist and will end up with a spot that sounds exactly like you hoped it would if you have the right vocabulary to let the talent know what you’re looking for.

 Here are some top tips to help you get it right:

 First things first, have you timed your script and checked it for typos? It’s not the end of the world if you have to chop a few words out at the session but you don’t want to have to restructure the whole thing entirely because the script you thought was a 30 seconder actually reads at 40 seconds.

 If there are any complicated pronunciations or ways of saying things that are unique to your company then make sure you let the talent know at the beginning of the session. It’s also a good idea to write out the phonetic spelling for them as well so they have it front of them when they’re recording.

 Communication is the key to getting exactly what you want to hear, so don’t be afraid to let the artist know if it’s not hitting the mark. However, this is where the right terminology will be really helpful. Try and avoid reading it the way you think it should be read and asking the VO to copy it! Think of words like brighter, chirpier, more energy, or more somber, more measured, darker. A good VO will know instantly what you mean.

 Be flexible.  You might have a very set idea of how you want the script to be read but if the VO comes up with something totally different that works then there’s no harm being open minded. They might bring a whole new dynamic to the script that works well, so listen with an open ear – so to speak.

 Make use of the engineer. Most engineers have a great ear for VO and will be able to help you out with the direction if you’re not quite sure how to move forward. So don’t be afraid to ask them what they think and if they have any suggestions.

 Stay positive. If things aren’t going quite the way you hoped try and stay focused and keep encouraging the VO. There’s a reason you chose them for the spot in the first place so there will usually be a way to get the read you’re hoping for. It might take a little time but with good direction and patience you should get there.

 Have fun! The studio is a creative place to be and there’s no reason you can’t have a bit of banter while you’re there. This helps to keep the atmosphere light and makes the job much easier for everyone concerned.

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