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Getting into voice overs part 2 - marketing yourself

How do you start getting work? Should you set up your own website? How do you go about getting an agent?

Let’s look at the website option first. Nowadays a personal website is an essential for anyone in the creative industry. It’s your online business card and a great way of promoting yourself easily without sending lengthy emails to people listing everything you’ve ever done. And the good news is you don’t have to spend another small fortune to build one. There are lots of really good affordable and even free platforms like that have built-in media players so you can post audio and video. So first things first, get your website built and upload your reels along with all your personal/career information and a good headshot. Yes, even for voice over!

Next step is to start approaching agents. What about that covering email? How long should it be and what should be in it? Answers: Short and just enough info to peak our interest. Please bear in mind that agents are usually super busy so a really long email listing your every creative achievement is just not going to be read. Give us a brief introduction, highlight any interesting voice over jobs you’ve done and let your personality shine through. We want to have interesting clients on the books who are going to be good to work with. And of course, don’t forget to include both a commercial and demo reel – we need to hear both styles before we can make a decision.

When it comes to the subject line try and avoid generic things like ‘looking for representation’ and include any details that might leap out. For example if you’re a US voice artist say this in the subject line. We might well be on the lookout for one that very day and that will peak our interest. It’s also really helpful if we need to find the email again. We can just do a search for that term and it will bring up all the relevant emails. I have done this lots of times and took on an artist about six months after he originally applied because I went back to his email via a search. So think about what your unique selling point is and use it.

Finally, don’t give up. Here at The Voiceover Store we try and reply to every voice artist who emails us but there are some days when we just don’t have time to get around to everyone. My advice would be to email again in a few weeks with a follow up. It could be that we really liked your voice, meant to reply and then the phone rang with an urgent casting and it didn’t get noted down on the to-do list. So be persistent until you get an emphatic no! It paid off for lots of our current clients and it could well pay off for you.

Best of luck!







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